Educating the nation – local care homes launch guide to create dementia-friendly community

Two local care homes have launched a free guide to support people whose loved ones have been diagnosed with dementia to mark Dementia Action Week.

A poll of 2,000 adults carried out by Care UK, which operates Abney Court in Cheadle, and Ladybrook Manor in Bramhall, found over a third of British adults (35%) have many questions about dementia – but do not know how to get the answers.

The guide, titled ‘Let’s talk about dementia’, follows an easy-to-read Q&A format. Tapping into more than 40 years of experience of providing care for people living with dementia, it has been designed by Care UK’s experts, including Head of Nursing, Care and Dementia, Suzanne Mumford, as well as Home Managers and team members across more than 150 care homes.

Aimed at those caring for a loved one living with dementia, the one-of-a-kind guide is filled with answers to the questions care home teams across the country have been asked by relatives or members of the community – from identifying the signs of the condition, and interacting with a person living with dementia, to everyday questions regarding diet changes and sleep patterns.

It also addresses topics rarely covered in other guides, including behaviour changes such as swearing and loss of inhibitions, making it a unique toolkit for families and friends of people living with dementia, whether they live at home or in a care home.

Andrew McIntyre, Home Manager at Abney Court, said: “We’re excited to be releasing our brand-new guide, ‘Let’s talk about dementia’, to help our community understand what it’s like to live with dementia to celebrate Dementia Action Week.

“As our survey has shown, dementia remains a largely misunderstood condition, meaning a diagnosis is often a worrying and uncertain time for those involved. We designed our guide with this in mind, ensuring it provides answers to all the real-life questions we’ve been asked over the years.

Ruth Baggs, General Manager at Ladybrook Manor, added: “We’d like to encourage local people to download a copy of the guide or reach out to us directly if they need any support, so together we can create a more dementia-friendly community.”

As part of the launch, Care UK has also teamed up with Alzheimer’s Society ambassador, award-winning journalist and TV presenter Angela Rippon. She commented: “I know first-hand just how families feel when a loved one is diagnosed with dementia. It’s often a confusing time and it’s easy to feel powerless and alone. There are so many common misconceptions when it comes to dementia, and getting a diagnosis doesn’t necessarily mean the end is in sight – it’s simply the beginning of a different journey.

“I strongly believe educating the nation on the signs of dementia and what it’s like to live with the condition is essential, which is why I’m delighted to be working with Care UK to launch their new guide, ‘Let’s talk about dementia.’

“We’d like to encourage everyone to download a copy, so we can create a more dementia-friendly community together.”

To pick up your free copy of the guide, contact Customer Relations Manager at Abney Court, Pamela Wilson, on or contact Director of Community Relations at Ladybrook Manor, John Harrison on

You can also download a digital copy here:

Abney Court and Ladybrook Manor have been designed to deliver the very best standards of care and to enable residents to live active and fulfilled lives. The homes provide full-time residential, nursing and dementia care, as well as short-term respite care. The care homes incorporate space for hobby and leisure activities and includes its own cinema, hair salon and café.


For press enquiries, please contact:

Simrit Mann
0121 456 3004

Rachael Heise
0121 456 3004

Notes to editors

Care UK is one of the largest providers of residential care for older people. As a well-established organisation with over 40 years of experience in caring for older people, we are proud to run more than 150 homes offering both residential and nursing care.

For two years running, Care UK has won more major care sector awards than any other large care home provider. We also have more outstanding rated homes than any other organisation. Those are just some of the reasons why we’re trusted by more than 8,000 families.

Our care homes provide an impressive range of services for older people, ranging from short stay respite care to nursing care, end of life care, plus specialist care and support for people living with Alzheimer’s and other forms of dementia.

We are proud to be building so many modern, luxurious and comfortable new care homes – we have opened 54 new homes since 2013 and expect to open at least 13 more before the end of 2025 in locations including Thame, Shrewsbury and Cardiff.

For more information about Care UK, visit